Case Study - Rights Holders - Commercialisation & Investment
Wagering & Gambling
Our Challenge
A major wagering & entertainment organisation in Australia sought to grow its market share in the sports wagering market to reduce its reliance on racing wagering.
A major wagering & entertainment organisation in Australia sought to grow its market share in the sports wagering market to reduce its reliance on racing wagering. This was a market that it had a modest market share in, but was under indexed relative to its overall market share and presence in the Australian market. Gemba was engaged to develop a growth strategy for the wagering business to help drive new sports fans and engage existing fans, as well as increasing the provider’s financial strength through diversified revenue streams.
Our Solution
Gemba identified significant challenges faced by the wagering provider in the sports betting sector and key levers for creating a competitive advantage.
Gemba identified significant challenges faced by the wagering provider in the sports betting sector and key levers for creating a competitive advantage. This included pinpointing key growth strategies and long-term opportunities in the Australian sports wagering market, developing a comprehensive strategy to drive growth. The strategy included detailed initiatives prioritised by strategic importance and ease of implementation, positioning the wagering provider for continued success in the sports wagering industry.
Partnerships
Working With Global Brands
Other Case Studies for Rights Holders
Other Case Studies for Rights Holders
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