Case Study - Rights Holders - Fan Growth
Fan Acquisition & Engagement
Our Challenge
A global governing body required a sophisticated insights and analytics platform to analyse fan engagement with their website, app and social channels.
A global governing body required a sophisticated insights and analytics platform to analyse fan engagement with their website, app and social channels. To enable this, Gemba was appointed by this governing body to build a digital insights hub to track performance during World Cups and in non-event periods.
Our Solution
Gemba designed and built an insights platform to integrate directly with the governing bodies’ core digital channels.
Gemba’s in-house Data & Analytics team designed and built an insights platform to integrate directly with the governing bodies’ core digital channels, across their owned and operated digital and social channels. This platform refreshed twice daily during World Cups, providing daily insights to the digital and content teams.
Other Case Studies for Rights Holders
Other Case Studies for Rights Holders
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