Case Study - Rights Holders - Fan Growth
Fan Base Profiling & Segmentation
Our Challenge
LIV Golf required an agency to build a fan segmentation to help them drive brand engagement and “tune in” (broadcast) outcomes.
LIV Golf wanted to modernise and supercharge the game of professional golf through expanded opportunities for both players and fans. To further this objective, LIV Golf required an agency to build a fan segmentation to help them drive brand engagement and “tune in” (broadcast) outcomes.
Our Solution
Gemba’s in-house Research & Insights team designed and scripted a quantitative study across four key markets (Australia, UK, US, South Korea) to identify the main drivers of passion for LIV Golf.
Gemba’s in-house Research & Insights team designed and scripted a quantitative study across four key markets (Australia, UK, US, South Korea) to identify the main drivers of passion for LIV Golf. Gemba used the outputs of this process to create the LIV Golf segmentation, and conducted follow up qualitative focus groups in core markets with fans from some of the priority segments
Partnerships
Working With Global Brands
Other Case Studies for Rights Holders
Other Case Studies for Rights Holders
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