Case Study - Rights Holders - Commercialisation & Investment
Membership & Loyalty
Our Challenge
To develope an effective fan engagement and membership strategy to support Western United Football Club's future growth.
Western United Football Club (WUFC) was in the process of completing the construction of its new training centre and stadium in Tarneit. Fresh off winning the A-League championship in 2022, the club wanted to capitalise on the momentum to build a sizeable membership base as they sought to permanently relocate to the new stadium. Gemba was engaged to assist WUFC by developing an effective fan engagement and membership strategy to support its future growth.
Our Solution
Gemba developed a fan engagement and membership growth strategy that aligned with WUFC’s strategic plan and had a particular focus on its local community.
Gemba developed a fan engagement and membership growth strategy that aligned with WUFC’s strategic plan and had a particular focus on its local community. The strategy looked specifically at improving fan experience across all touchpoints, leveraging the local community within the club’s catchment area. This was to enable to the club to unlock greater fan engagement and membership opportunities. As part of the growth strategy Gemba identified measures of success to ensure accountability across the organisation.
Partnerships
Working With Global Brands
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