Case Study - Rights Holders - Commercialisation & Investment
Licensing & Merchandising
Our Challenge
The FIFA Licensing team wished to understand the potential for a new global licensing concept.
The FIFA Licensing team wished to understand the potential for a new global licensing concept. To build the business case, FIFA needed to understand the consumer acceptance of the concept and an estimate of the potential revenues that could be generated.
Our Solution
Gemba completed a series of online focus groups across six global markets to test the appeal of the licensing concept with the consumer.
Gemba completed a series of online focus groups across six global markets to test the appeal of the licensing concept with the consumer. Gemba’s global proprietary insights program was then used to estimate revenue potential. These inputs were then integrated into a recommended strategy for consideration by the FIFA team.
Partnerships
Working With Global Brands
Other Case Studies for Rights Holders
Other Case Studies for Rights Holders
Get in touch today & see what we can do for you