Case Study - Media - Audience Understanding
Audience Profiling
Our Challenge
A UK based Media company wanted to better understand their audience, specifically in relation to the value of a specific segment of sports fans.
A UK based Media company wanted to better understand their audience, specifically in relation to the value of a specific segment of sports fans. They wanted to understand whether investing in specific sports which appeal to this audience would ultimately drive incremental subscribers and/or reduce churn.
Our Solution
Gemba's Research & Insights team was commissioned to perform in depth quantitative and qualitative research on the broadcaster's audience.
Gemba's Research & Insights team was commissioned to perform in depth quantitative and qualitative research on the broadcaster's audience. The research examined the relationship between different audience segments and their viewership behaviour. It looked at the relative share of time and wallet which different audiences spend on varying sports, put on by the broadcaster, and the likely impact if any of these sports were removed.
Partnerships
Working With Global Brands
Other Case Studies for Media
Other Case Studies for Media
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