Case Study - Media - Broadcast & Campaign Effectiveness
Creative Powerscore
Our Challenge
Gemba's partners are seeking to evaluate the effectiveness of their sponsorship integrations across a diverse range of sports and entertainment assets.
They aim to gain insights into the performance of these sponsorships to better inform strategic decisions and identify potential partnership opportunities.
Our Solution
Conducting research among viewers and non-viewers of the relevant program, examining several areas within the Creative Effectiveness Module.
The overall performance of creative assets and their integration is assessed using Gemba’s proprietary model, which generates a single score for each asset known as the Creative Power Score (CPS).
The Creative Effectiveness results are delivered via a scorecard-style report, facilitating a straightforward analysis and comparison via a simple one-number score that evaluates the performance of the integration. These results are benchmarked against Gemba's Industry Norms to measure relative performance, this includes over 800 sponsorship integrations across 180+ brands. This extensive dataset is broken down by asset type (e.g., TVC or Squeeze back) and industry (e.g., retail vs. QSR) based on the sponsor's requirements.
Partnerships
Working With Global Brands
Other Case Studies for Media
Other Case Studies for Media
Get in touch today & see what we can do for you