Case Study - Brands - Buying
Valuations
Our Challenge
As part of a broader re-structure of their global marketing structure, Decathlon wanted to ensure that it was paying fair market prices for its sponsorships.
As part of a broader re-structure of their global marketing structure, Decathlon wanted to ensure that it was paying fair market prices for its sponsorships. Decathlon has a large global portfolio of sponsorship assets that are aligned to its master brand (Decathlon) and its own sports brands. These assets span multiple markets and encompass athletes, teams, event and stadiums.
Our Solution
Gemba utilised its relationship with its sister agency, Turnstile, to value each Decathlon new asset acquisition and renewal.
Gemba utilised its relationship with its sister agency, Turnstile, to value each Decathlon new asset acquisition and renewal. This valuation approach leveraged Turnstile’s USD $4.5 billion of pricing benchmarks and industry leading valuation approach to provide Decathlon with detailed reports that supported negotiation discussions with partners. The report included a comprehensive value breakdown of benefits, exposure and intellectual property.
This approach has been embedded in the Decathlon procurement approach for marketing services.
Partnerships
Working With Global Brands
Other Case Studies for Brands
Other Case Studies for Brands
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