Case Study - Rights Holders - Fan Growth
Personalisation
Our Challenge
A Premier League football club were building a new website and app for their fans.
A Premier League football club were building a new website and app for their fans. The goal was to provide content and experiences which are relevant and personalised to their fans at a 1:1 level, and to ensure the right Next Best Action is served to their fans on log in.
Gemba was appointed to create the personalisation strategy, fan insights and data science models to enable this outcome for the club.
Our Solution
Gemba’s Strategy, Insights and Data & Analytics team worked with the football club to create rich fan insights around content preferences, motivations and behaviours.
Gemba’s Strategy, Insights and Data & Analytics team worked with the football club to create rich fan insights around content preferences, motivations and behaviours. Gemba supported the club’s internal product and insight teams to design and inform the optimum app onboarding and user journeys, and associated wireframes. The Next Best Action data science models, currently under construction, will drive the decision making on which content, offers and in-app experiences will be served to a fan. This personalisation will be delivered at a targeted 1:1 level.
Other Case Studies for Rights Holders
Other Case Studies for Rights Holders
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