Case Study - Rights Holders - Commercialisation & Investment
Sponsorship
Our Challenge
Fulham Football Club wanted to understand the benefit it's brand partners were receiving as a result of sponsoring the club.
Fulham Football Club wanted to understand the benefit it's brand partners were receiving as a result of sponsoring the club. Fulham wanted to be able to track and measure this benefit over the course of a full season, so the benefits established were robust and accurate.
Our Solution
Gemba created a longitudinal study focused on an audience of Fulham fans and members, and compared their results with a total population audience.
Gemba's Research & Insights team was appointed from the start of the 2022-23 season to assess the ongoing impact of sponsorship for Fulham's brand partners. Gemba created a longitudinal study focused on an audience of Fulham fans and members, and compared their results with a total population audience. Each season the Study took place over the 3 waves and measured key metrics for Fulham’s Sponsors including; Sponsorship awareness, Consideration and Familiarity.
Partnerships
Working With Global Brands
Other Case Studies for Rights Holders
Other Case Studies for Rights Holders
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