Case Study - Rights Holders - Commercialisation & Investment
Broadcast & Digital
Our Challenge
A Premier League Football Club needed to understand if a potential international broadcast deal would represent fair market value.
A Premier League Football Club needed to understand if a potential international broadcast deal would represent fair market value, in light of the financial fair play regulations. The deal covered broadcast rights, content rights and player packages.
Our Solution
Gemba's Strategy team delivered a valuation which quantified the benefit derived from the deal to the broadcaster.
Gemba's Strategy team delivered a valuation which quantified the benefit derived from the deal to the broadcaster. The valuation leveraged Gemba's proprietary fan base sizing research to understand the size of the international fan bases within the broadcast deal jurisdiction. It also leveraged Gemba's repository of benchmarks to assess the fair market value of the player packages and content within the deal.
Partnerships
Working With Global Brands
Other Case Studies for Rights Holders
Other Case Studies for Rights Holders
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