APAC
Head of Strategy, Data & Analytics
Mark Zucco
About Mark
I grew up obsessed with sport and thought I’d one day don the boots for the mighty Pies or open the bowling for Australia. When I realised that wasn’t going to happen working in sport was the next best thing.
I started my career at the AFL where I spent four years before pursuing a career in management consulting. Five years later my passion for sport led me to a strategy role at Racing Victoria where I spent six years, later becoming General Manager Strategy looking after strategy, projects and data & analytics. I worked on major projects such as Racing.com, Racing Photos and The All-Star Mile.
After a stint at a boutique management consultancy leading various data strategy projects, I joined Gemba to help establish the Data & Analytics division. This was an exciting opportunity to combine my strategy consulting, data and sport experience to work with the biggest brands in sport and entertainment.
Outside of work my passions are my family, renovating and keeping fit in the gym and on the bike.
Day In The Life
6:00am – Wake up and procrastinate whether I should go to the gym or not….ok gym it is!
7:00am – Crazy hour….get kids ready, school/kinder/childcare drop off (realise I left a school bag at home…damn)
8:00am – Sales Meeting to talk about budgets and pipeline…Hodgie killing it again
8:30am – All staff Monday Morning Meeting - Creative team presents on a cool TV ad campaign they’ve done for Toyota and AFL….I realise I don’t have a creative bone in my body
9:00am – Dial into the strategy daily stand up with the team to discuss the weekend of sport and then priorities for the day
9:30am – Data & Analytics Sprint Planning with the team to plan out the next two weeks
10:00am – Present a status update to the MCC Leadership Team on data and analytics progress
11:30am – Lead a data strategy workshop consultation with a major rights holder
1:00pm – Lunch, hopefully some leftovers so I don’t need to decide what to eat
2:00pm – Call with a client who requires strategy support
3:00pm – Focus time to review and update client work and respond to emails
6:00pm – Head home – dinner, bath, book & bed for kids
8:00pm – Time to relax, catch up on news or some Netflix