George Fisher

I was about 14 when I realised I probably wasn’t going to play football for England, or become the first Kiwi to win a Grand Slam singles title in over 100 years… so a plan B was needed, where I tried my hand at coaching and sports journalism, before falling into the world of sport and entertainment.

Since then, I’ve been fortunate enough to work on a range of different partnerships including B2B, tourism, ambassadors, social impact and of course, sport.

I’m a naturally curious person who loves learning about new sectors and thrives on the challenge of thinking outside the box.

Outside of work, I still love a kick about, getting lost on a hike, or a BBQ with mates.

6:00am – Alarm snooze snooze snooze

6:30am – Into the gym for a quick sesh - Pull day…

7:20am – Shower time, throw a shirt on, smash some eggs on toast

7:55am – Start running for the tram!

8:15am – Get to the office. Quick breeze through the latest sport & entertainment news and what’s happening around the world in marketing

9:00am – Chat through priorities for the day with Rennie and clear the emails

10:30am – First video chat today and it’s an interesting one – talking with a rights holder about a rare opportunity in the film / blockbuster space!

11:30am – Time to plug into a renegotiation strategy quickly before lunch

1:00pm – Break time. Chicken & rice with a side of table tennis. Champions aren’t made overnight…

2:00pm – All agency PDCA. Becky from the Account Management team takes us through the TGR activation at the F1 Aus GP and learnings for next year

4:00pm – Catch up on the Cricket brief from Toyota. Where to take the Good for Cricket raffle this season?

5:30pm – Timesheets and that’s a wrap for the day. Back home for more life!