Dan Easton

After graduating with an Arts degree from the University of Melbourne, I did what any respectable Arts student would do - take the first professional job they are offered! I found myself in the research and insights industry where my appreciation for data-driven decision making has grown into a passion. I’ve worked with clients across multiple sectors including all levels of government, industry and business, helping them make effective strategic decisions.

Combining my career with my passion for sport has long been a dream and I am lucky that Gemba has made it a reality. While you won’t find me on a football field anymore, you will definitely find me playing competitive basketball or golf with friends. If you can’t catch me there, it’s probably because I’m glued to the TV watching AFL or the NBA (unless it’s that awful one month period when neither is on!).

6:15am – Up for an at-home workout to try and start the day right!

7:45am – Head off to work with an NBA podcast ready to go

8:30am – Arrive at work, check emails and figure out how best to attack the day. Looks like I have a few surprise meetings that Goodie has put through over the weekend!

9:15am – Catch up with the rest of the Insights team in Melbourne and Sydney to see what everyone has on

11:00am – Current project work. Check in on any surveys we have running through Qualtrics. All is tracking nicely, no need to panic

12:30pm – Lunchtime with the team where we discuss off-court NBA drama and continue to debate the sport most suited to an office team. Looks like touch rugby is on the cards today

1:30pm – Quick practice on the office mini hoop (still can’t hit a shot from where my desk is) and then off to a prospective client meeting to chat through a project brief

2:30pm – Post client meeting with the team to work out our strategy to deliver a killer research and insights program

4:30pm – Check off some strategic initiatives work to keep things ticking over. Look at our Proprietary data to see if there are any emerging trends worth noting

5:45pm – Time to head home to change and have a snack before heading to basketball. Hopefully we can top the day off with a win!