APAC
Executive Creative Director
Boyd Hicklin
About Boyd
I love making things, and I’m lucky enough to have been hands-on doing stuff in sport & entertainment for more than twenty years. I started out as a designer and art director in adland, then as a writer and director in the TV production world, making TVCs, branded content, animations, docos and even a feature film. Now, I’m still making stuff on a daily basis, and trying to help others to be as creative, passionate and effective as they can.
Day In The Life
6:05 am – Up and about. Time for a run. What day is it? How far?
7:10am – Breakfast with the family. Compare notes on the day ahead. Be reminded of something important I’ve forgotten.. ie: youngest daughter’s skateboard needs a service
8:00am – Write morning pages. Check email. Write to-do lists. Find random distractions that lead down rabbit holes that could be interpreted as research. Or not
8:30am – Creative Huddle via Teams. What’s on today? Some print to dispatch, an edit to approve and couple of ideas that need tweaking. Oh.. and a shoot with some superstar athletes. You’re late!
9:30am – On set (virtually) with an AFL/NRL/W-League/WBBL star. All hands on deck as we try to squeeze a season’s worth of compelling communications out of a 15 minute player appearance..
10:30am – Coffee and reset. Where’s that to-do list? Let’s go again with the next star athlete. Get some tips on how to improve my leg break. Watch an old highlights reel. Vow to make another comeback to park cricket
12:30pm – Crash the lunchtime quiz. Marvel at the useless pop-culture trivia my brain retains whilst managing to forget the most basic of daily necessities
1:45pm – Creative review. The team present some fresh thinking/ideas/designs/carpet swatches. We bang them around a little; poking, prodding, expanding. Exciting… let’s get them in front of client!
3:20pm – Step away from the machine! Headspace clearing walk/skate/hoop-shoot
4:30pm – Creative regroup (Teams) – Where the hell did that day go? What have we missed?
5:29pm – Change bearings to get the wheels spinning on my daughter’s skateboard a little smoother. Try to get her as intrigued in the basic mechanics as I am. Fail.
7:12pm – I wonder if new wheels on that old deck would make it easier to ollie?