APAC
Divisional Manager, Marketing Strategy
Adam Hodge
About Adam
Connecting fans and brands via passion has been my profession for more two decades.
Working in sports and entertainment in Australia, Asia and Europe, I’ve been fortunate to experience brand, agency and media-owner sides of the industry. I’ve worked with some of the world’s biggest brands across Telco, FMCG, Consumer Electronics, Payments, Insurance, Motoring, and Beverages.
A naturally curious person, I question everything (often to the chagrin of my colleagues) and this instinct lead me into Strategy and Creative Planning. I love working on briefs that challenge ‘conventional wisdom’ and get massive satisfaction from unlocking new insights that solve business problems.
When I'm not working, I’m a husband, proud father of two and working on a VERY average golf swing.
Day In The Life
7:00am – Kids woke me an hour ago. Making breakfasts and school lunches through blurry eyes – “Hey Alexa, Play ABC News in Kitchen”
7:45am – Out the door with kids for school drop off – “Hey Siri, what time is the next train to the office?”
8:30am – In boardroom for Marketing Strategy weekly meeting. Connecting Syd and Melb offices on MS Teams for video conference
9;00am – Review first draft creative concepts for a long standing client’s season launch TVC which landed overnight. A few good (but safe) ideas, one killer concept (bang on brief) and one idea that would get me fired (glad the creative team are still pushing the limits )
12:00pm – Lunch with the Management Team to discuss budgets, targets, staffing and other equally inspiring topics - lucky the Pho is hot and delicious
3:00pm – Review creative brief for brand new client. Pushing our guys to really dig into Gemba Insights data (there is over 10 years of it!) to understand what makes fans of Cricket in India unique for a new project
4:30pm – Time carved out to get though todays emails. A note from an old colleague sharing some awesome new work she did puts a smile on my face. Also need to catch up on Timesheets (I’m a bit behind as our ever patient finance folks remind me)
5:30pm – Quick check in with the boss (the work one) to close out the day. Scan LinkedIn (Mark Ritson is kicking ass and taking names - again). Chuck laptop in bag. Earphone’s in. Out the door
8:30pm – Eldest off to sleep, so time for a whisky and feet up. “Hey Alexa, open Netflix”