London
Full Time
Why Gemba Strategy?
Looking to apply those finely-honed strategy and digital skills in an industry you love? Then look no further!
Gemba works at the crossroads of sport and entertainment, helping our clients grow their businesses and encouraging more people to play, attend and consume the sports they love. We help clients to know their fans better than anyone else. This allows us to take a thought-leading position on what best-in-class digital fan engagement represents within a sports and entertainment organisation. Example project work includes providing digital and sponsorship insights as well as strategy recommendations for global sporting events; creating personalised content and offers to be served up to fans via their preferred digital channels; and devising best-in-class strategies to engage a new audience of global and youth fans.
About the Role
This role will report to the Gemba EMEA Strategy Manager and will be responsible for leading the account management and delivery of our digital strategy consulting projects. Your main duties and responsibilities will include:
- Strategic Leadership: Develop and implement comprehensive digital strategies that align with our clients’ business objectives and drive measurable results.
- Performance Analysis: Utilise tracking and performance tools (e.g., Google Analytics, social media native analytics) to monitor, evaluate, and report on digital campaign performance. Analyse earned, owned, and third-party data to inform strategic decisions. Integrate insights across various platforms to develop cohesive strategies.
- Campaign Optimization: Investigate and diagnose performance of digital strategies. Recommend and implement corrective actions to enhance effectiveness and ROI.
- Content Strategy: Determine the most effective content types for different markets and audiences. Collaborate with content creators to ensure content aligns with strategic goals.
- Reporting & Communication: Prepare and present regular reports on digital performance, strategy effectiveness, and ROI to senior management and stakeholders.
- Project Management: Internal reporting resource management and the financial performance of projects.
- Business Development: Support sales conversations along with the preparation of proposal and tender submissions.
- Intellectual Capital: Assisting in the development and evolution of Gemba’s proprietary intellectual capital. This involves incorporating latest market and consumer insights, client trends and project deliverables into scalable intellectual capital, frameworks, and approaches that in turn drive new business as well as efficient project delivery through repeatable methodologies.
- Professional Development: Continue to invest in your own professional development by advancing your industry knowledge and strengthening your key consulting skills.
About You
- 5+ years of relevant experience, ideally in a leading digital consulting firm, agency or within a rights holder or brand.
- Demonstrated experience and knowledge of digital analytics (Google Analytics, social media native analytics)
- Experience scoping, planning, and leading the delivery of complex projects.
- Strong written and oral communication and the ability to establish and maintain strong relationships with Board, CEO, and senior management stakeholders.
- Experience leading, managing, and developing junior team members.
- Self-starter, focused, self-motivated, and ambitious with an ability to work independently and as part of a team.
About Us
Gemba is a leading organisation in Sports and Entertainment across Strategy, Data & Analytics, Insights and Communications. We are passionate about our business, proud of what we do and love working in one of the most dynamic industries on the global stage.
Our Strategy Division delivers strategic insights and business advice to sport and entertainment organisations, brands, and government, with specialised expertise in strategic planning, product development, broadcast and digital strategy, and commercialisation.
Our values of empathy, dynamism, discipline, and integrity drive our business. More than just words in a vision document, we take our values seriously. We measure them, hold ourselves accountable and hire accordingly. We invest in our people, offering a wide range of employee benefits designed to provide a positive, professional, fun, and inclusive workplace.
The role requires the successful candidate to work in the Gemba Office (Holborn, London) four days a week.